After moving to La Crosse in 2002, Justin has been captivated by the region’s abundant outdoor recreation opportunities. An avid trail runner, hiker, and fisherman, he and his wife, Cindy, are raising their four children to enjoy the outdoors as well.

Justin is passionate about connecting young people to conservation efforts. He believes that if we truly want to enjoy all that the Coulee Region has to offer, you must learn how to care for and nurture our outdoor spaces.

For the past 20 years, Justin has worked at State Bank Financial, where he has had the opportunity to meet many people impacted by organizations like The Nature Place and WisCorps. He aims to contribute in meaningful ways so that individuals and communities throughout the region benefit.